Precision by Design for a B2B AI Pioneer
LIFEX is a B2B AI automation platform designed to help enterprises increase sales efficiency through intelligent upselling. As a new product in a fast-growing space, the brand needed a strong, credible identity that could appeal to decision-makers in large organizations.
LIFEX is a B2B AI automation platform designed to help enterprises increase sales efficiency through intelligent upselling. As a new product in a fast-growing space, the brand needed a strong, credible identity that could appeal to decision-makers in large organizations.
Challenge
The team needed a brand identity that felt intelligent, structured, and enterprise-ready — without losing clarity or approachability. The challenge was to balance technical credibility with a modern, design-led presence.
The team needed a brand identity that felt intelligent, structured, and enterprise-ready — without losing clarity or approachability. The challenge was to balance technical credibility with a modern, design-led presence.
Approach
I created a visual identity system rooted in grids and modularity — reflecting LIFEX’s AI-powered logic and structured thinking. The system was built to scale across product communication, sales decks, internal tools, and digital experiences, creating a sense of clarity and cohesion throughout the brand.
I created a visual identity system rooted in grids and modularity — reflecting LIFEX’s AI-powered logic and structured thinking. The system was built to scale across product communication, sales decks, internal tools, and digital experiences, creating a sense of clarity and cohesion throughout the brand.
I designed the identity system using a foundational grid that reflected the brand’s structured, intelligent core — flexible enough to adapt across platforms.
The identity’s geometric precision and minimal visual language allowed it to resonate with corporate audiences while standing out in a crowded AI market. Every element — from logo to layouts — was built with function, form, and future scalability in mind.
