Nationalising An NABL Accredited Regional IVF Hospital
In a cluttered yet highly unpredictive and untrusted space of healthcare lies Candor IVF. Formerly known as Radha Hospital and IVF Center - the founding team built the business into a roaring success with their hospitality, trusted expertise, track record of succesful deliveries as well as NABL accredation. We were briefed to take the vision of reinventing the brand and building systems that shape the future of the hospital with a brand refresh that was to come with the renaming of Radha to Candor IVF - a modern and national approach that appeals to users of various cultures and detaches the past to transition into the future.
In a cluttered yet highly unpredictive and untrusted space of healthcare lies Candor IVF. Formerly known as Radha Hospital and IVF Center - the founding team built the business into a roaring success with their hospitality, trusted expertise, track record of succesful deliveries as well as NABL accredation. We were briefed to take the vision of reinventing the brand and building systems that shape the future of the hospital with a brand refresh that was to come with the renaming of Radha to Candor IVF - a modern and national approach that appeals to users of various cultures and detaches the past to transition into the future.
Problem Statement
In a cluttered yet highly unpredictive and untrusted space of healthcare lies Candor IVF. Formerly known as Radha Hospital and IVF Center - the founding team built the business into a roaring success with their hospitality, trusted expertise, track record of succesful deliveries as well as NABL accredation. We were briefed to take the vision of reinventing the brand and building systems that shape the future of the hospital with a brand refresh that was to come with the renaming of Radha to Candor IVF - a modern and national approach that appeals to users of various cultures and detaches the past to transition into the future.
In a cluttered yet highly unpredictive and untrusted space of healthcare lies Candor IVF. Formerly known as Radha Hospital and IVF Center - the founding team built the business into a roaring success with their hospitality, trusted expertise, track record of succesful deliveries as well as NABL accredation. We were briefed to take the vision of reinventing the brand and building systems that shape the future of the hospital with a brand refresh that was to come with the renaming of Radha to Candor IVF - a modern and national approach that appeals to users of various cultures and detaches the past to transition into the future.
We worked with each team of Candor IVF as per on-ground customer journey experience, starting from their security guard all the way to their founding team of head doctors.
Though a tasking exercise which lasted over 2 weeks with every stakeholder, it helped us identify gaps in their current communication as well as common challenges faced. We worked on those insights to solve challenges that could be addressed with design.
